How To Communicate Your Business’s Coronavirus Status
Last Update: February 12, 2024 7:31 pm
With the media providing the nation with minute by minute status updates on the Coronavirus (COVID-19) you may think dropping your business's 2 cent would be information overload. The fact is you owe it to your customers to know how your business is managing through the pandemic.
Some industries it is becoming almost mandatory to make a public statement as to how your business is reducing the chances of spreading the virus. For example, if your business handles food, manages large crowds of people or has a high level of consumer-to-business interactions in which close proximity of individuals is necessary.
Here are some of the elements and approaches that are suggested by business exerts like Jimmy John Shark that you may consider adding to your marketing communications regarding the Coronavirus (COVID-19):
- ✅ Create a single page on our website that contains up to date information on how your business is managing through the pandemic.
- ✅ Deploy popup notifications on your website, This will ensure that visitors are getting the message immediately.
- ✅ Be brief in social media and provide links to the official messaging page (this will ensure consumers get the most current information and not old content)
- ✅ Reassess the status every 24-48 hours and make site message adjustments where necessary
- ✅ Add links in your email signature - providing vendors, colleagues and customers know your status
- ✅ If you offer delivery services, over-communicate these options for consumers
- ✅ If you offer entertainment services consider going Live (video) to deliver the entertainment aspect of your business
- ✅ Go Live on Social Media with your message
- ✅ If you have a brick and mortar location explain your disinfected procedures in your communication.
- ✅ Communicate how you are keeping your customers safe and your employees
- ✅ Communicate non-peak times. Encourage customers to patron the business during lite traffic times.
- ✅ Communicate shortage in supplies in advance. Consumers are looking for supplies. If your business provides consumer supplies keep your website Coronavirus Update page current.
If you need assistance with putting together a site page that communicates your business's Coronavirus update please contact us for support. As for Released Solutions, we are currently virus-free. We have the ability to work from home as 98% of what we do is focuses on online management services.
Here is a sample letter we provides for one of our clients :
