Did your GEO Fence campaign get kicked down (decrease in performance) due to the world Pandemic virus (COVID-19)? With self-quarantines, events being canceled, and people going out less frequently than before is it possible that your digital marketing campaigns that leverage a Geo-Fenced strategy are not working as well as it has in the past few months?

We must admit we have had to stop campaigns, adjust target audiences and reconsider different approaches in view of the current situation. If your campaigns are primarily based on Geo-Fencing here are a few suggestions you may want to consider:

5 Things You Can Do To Improve Your Geo-Fencing Marketing Strategy During the Coronavirus Outbreak

• ✅ If the event or location you were targeting is now closed canceled you definitely want to pause or remove these ad groups/ad sets. Check back on the event or look for new dates and times.
• ✅ If you are targeting a competitor’s location look to see if the operational hours of the business have changed. If so adjust your targeting schedules accordingly.
• ✅ Look for new target locations. Consumers and Shoppers will lean toward visiting and shopping in places that offer goods and services that can help them ride out the pandemic.
• ✅ Revert the audience targets back to radius ranges up to and including targeting neighborhoods where people stay. This is a more saturated market approach and should be monitored carefully.
• ✅ Create more video content then promote the content. Speak directly to what your business is doing amidst the crisis. This sort of content is receiving all-time high viewer counts. You can use the data collected from these videos to build new audiences to target.

If you need assistance with putting together a campaign for your business's Geo Fencing strategy let us know.  As for Released Solutions, we are currently virus-free. Also take a look at our tip regarding how to effectively communicate your business's Coronavirus status.