In a perfect world or on geteverythingyouwishedfor.com every one you target and engages with your ad campaigns instantly converts. The reality is conversions are made up of a number of consumer factors and aligned conditions. When a consumer fails to convert (buy your product or service) there is a high probability that the consumer is unfamiliar with your product or your brand.

Stick A Fork In It

The recommendation I am going to suggest here is blogging. Before you stop reading hear me out! Nobody likes writing term papers. And blogging is often compared to term paper writing. You may be asking yourself, does a blog post drive conversions? When using content marketing, which includes blogging, as a strategy to convert consumers you must accept that it will take more than one awesome written article.

Blogging provides you with an opportunity to connect with your audience and convert the reader into a loyal customer. Is it one article, two, three, or more that win over your audience? Everyone converts at a different point in time. Some people – “you had me at hello” – Renée Zellweger in Jerry Maguire 1996. – one blog post is all you need and they are onboard.

The majority of your blog readers need time to become acquainted with your product or service or to trust your brand on a personal level (ouch)! Yep - that’s right, trust is important to most consumers. It is not enough to have an ad running on social media that creepily targeted them without permission. For some, this is a complete turn-off. When you have the challenge of familiarity or trust just tell your story, share your experience and build an alliance with your prospective customers.

So, when is the right time to pitch an offer of your product or service to the reader? It’s perfectly okay to spell out what you want within your blog post but plans to do so more toward the end or conclusion section of your post. When there is an opportunity to provide a link to more information within a sentence or phrase, please do. Don’t overdo it by making every third sentence a push for the product or service.

Now here is a tip I think you will really appreciate:

Fork 1: Blog Post 1 - intro to your personal experience
Fork 2: Blog Post 2 - intro to the product
Fork 3: Campaign Landing Page - Hard Sell
Fork 4: Campaign Landing Page - Enticing the offer

Again, you may need to write several blogs before you have warmed the audience up. If you use digital marketing you will need to rely on content view tracking metrics to retarget the readers. Try to include push notifications, lead forms, and marketing pixels on the blog post page. You must keep them coming back for new content. Yes, some may repeat visits as their mission is to learn all they can for the purpose of not needing a product or service like yours… or even worse like mine! Ouch! Don’t stress! In fact, these people will help your SEO efforts.

Conclusion of Blogging Marketing Strategy

Blogging, or vlogging if you are not comfortable with writing a few paragraphs of information, must be used when conversions are struggling. I do understand not everyone can benefit from blogging but I have not met a business owner yet that can’t work out a win. Okay here is my pitch tucked at the tail-end of my blog, please consider scheduling a focus chat to discuss blogging strategies for your business with me. There I said it, did you do it? Do you need me to retarget you again and again and again and again and...

If you need help getting started, need it be budgeting, planning or even managing your digital marketing campaign from start to finish. Please schedule a focus-chat marketing planning Zoom session with our senior digital marketing advisor.