What Is Facebook Retargeting?
Have you ever been to Amazon, searched for something you were considering buying, then an ad pops up later on Facebook, targeting you to come back or reminding you about completing your shopping/checkout process?
That's the magic of Retargeting!
Business owners that use Amazon, their websites or various channels to sell products and services, want to be able to show you the product you didn't buy, related products/services or the cart you abandoned.
As an example, Facebook knows you went to Amazon because Amazon placed Facebook code (called a pixel) on its website. (that's right... you left footprints at the scene).
So, you didn't buy the product, but you did view it. We lost them right? No!!! With Retargeting, that Amazon seller still has a chance to be turned into a satisfied buying customer.
Why is Facebook Retargeting useful?
Every owner of a website has the same goal: "Get as many people as possible to visit my website and buy my products or services. "
What do you do when they leave without subscribing, submitting an inquiry or buying? Once they leave, they're gone... right? (By now you know that is not right). Without Retargeting, they're never going to get reminded of what caught their interest.
Facebook Retargeting Ads gives website owners a second chance to turn that visitor into a satisfied paying customer and not just a website viewer. What's really great about retarget-marketing is that you already know what the visitor looked at on your website, so you know exactly what to advertise to them. (isn't that just ULTRA COOL?)
Conclusion
Here at Released Solutions, we know you work hard on getting people to your website, and in the front door of your business. Email outreach, social media posts and frequent networking, but all of these things will only bring a small percentage of actual customers to your door or online store front.
With Facebook Retargeting/Remarketing your business can recapture those missed connections or casual visits to a website. Remind them of the event, product or subscription they looked at but didn't buy or request additional information on?
We'd like to help you turn potential customers into regular customers with Facebook Retargeting / Remarketing campaigns!
We can do the following for your business:
- Install Facebook's tracking pixel on critical website product and registration pages
- Optimize lead capture forms and thank you pages for remarketing
- Build product catalogs for all your services and products you sale
- Build, deploy, monitor and optimize your Facebook Ad campaigns
- Help formulate realistic budgets and marketing objectives for each campaign