Sending emails to potential or current customers, helps further your small business. Requesting new business, promoting sales or donations, and establishing brand loyalty can all be achieved through Email Marketing. Small and large businesses all use Email Marketing to connect directly with customers.

(1) You send Real-Time Messages to multiple customers.

    • It is much easier to communicate with all your customers once through any other medium.

    • Email Marketing allows you to reach everyone on your mailing list at the same time with the same information.

(2) Personalization of Messages

    • When doing print advertisements and marketing all the messages will be the same.

    • You can email loyal customers with special deals and special ads to establish familiarity with them. (We Miss You emails, Special Deals for One Year of Use)

(3) Postal mailings or telesales are much harder to execute.

    • Digital means of communication are the cheapest.

    • It is easier to make a digital flyer and email to thousands of customers than it is to print thousands of copies.

(4) Frequent Communication

    • Customers may not visit your website every day, but everyone checks their email on a regular basis.

    • Email Marketing will keep them up-to-date with everything you wish to communicate to them.

(5) Easy to share, track and create.

    • Customers can share deals with friends and family easily through email.

    • You can see what works and what doesn’t work through Email Marketing, keep track of how your content gets spread and who shares it.

    • For Email Marketing, simplicity works best. It does not take long to make an email campaign.

(6) Reach a larger audience.

    • Much like a website email has few boundaries.

    • You can reach across cities, states and countries to reach your target audience.

    • While social media can spread information to a global audience, you can’t choose who gets the message.

(7) Cost Less

    • Email Marketing costs less than most other forms of marketing.

    • The software that tracks your efforts is not as costly as trying to track who watches your advertisements.