Lead Scoring Builder

Stop treating every form fill the same

Build a starter lead scoring model in two minutes. Score each lead on fit (do they match who you serve?) and intent (are they ready to act?), keep true disqualifiers separate, and know exactly who gets called first.

  • Fit and intent rules tailored to your type of business
  • Clear thresholds: who gets called today, who gets nurtured
  • Deductions, disqualifier flags and a validation checklist, free by email

Point values are a starting point, not a standard. Your own won and lost leads are the real test.

Your business

What kind of business are you?
Which traits make someone a great fit? (pick 2 to 4)
Which actions show they are ready? (pick 2 to 4)
Your starter model

Fit: do they match who you serve?

Intent: are they ready to act?

What to do at each score

Get the complete model

Add the rules that protect your time

The full model opens right here and arrives in your inbox as a setup sheet for your CRM or form tool.

  • Deductions for bounces, inactivity and junk submissions, with caps
  • Disqualifier flags that block routing, kept separate from points
  • How to test the model on your past leads before you trust it

Want scoring and routing that run on their own?

We set up lead scoring, instant routing and follow-up sequences in your CRM, then tune them with your real results.

Build a Model Book a Discovery Call