What will your revenue goal really cost in ads?
Work backward from the revenue you want to the customers, leads, clicks and monthly ad budget it takes. Then see whether the budget you planned can get you there.
- Built on 2026 search advertising benchmarks for 23 industries
- Your budget, leads and gap, shown instantly
- Full plan with cost ceilings and next steps, free by email
Benchmarks: LocaliQ / WordStream Search Advertising Benchmarks 2026. You can replace them with your own numbers.
To bring in a month from new customers
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- Your cost-per-lead and cost-per-customer ceilings
- Return on ad spend and profit after ads
- The three levers that close your budget gap, with targets
- The goal your current budget can actually support
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Your numbers
How to close the gap
Estimates from industry averages and the numbers you entered. Real campaigns vary by market, offer, season and how well the account is managed. Use this as a planning baseline, then replace the assumptions with your own results after 30 to 60 days.
Your budget is set by four numbers, not a guess
Customers
Revenue goal divided by your average sale tells you how many new customers you need.
Leads
Customers divided by your close rate tells you how many leads it takes to win them.
Clicks
Leads divided by your landing page conversion rate tells you how many visitors you need.
Budget
Clicks multiplied by your cost per click is the monthly ad budget the goal requires.
That is why the cheapest way to lower your ad budget is rarely a cheaper click. A landing page that converts twice as well, or a sales process that closes twice as many leads, cuts the budget in half.
Want a plan built on your real numbers?
We set up the tracking that shows your actual cost per lead and cost per customer, then build campaigns around them.
